Saturday, August 21, 2010

Why fans are the new music-copyright


Singer-songwriter Cat Stevens says he may sue the Coldplay. Did you hear about this? He said that the son brought it to his attention, "Viva La Vida" is this his 1973 song "Foreigner's Suite" and that he consider suing for plagiarism.

But first, he wants to wait and see what happens with American guitarist Joe Satriani, which already has sued Coldplay for copyright infringement. Satriani says that parts of his song "If I could fly" was recycled in "Viva La Vida".

What do you think about all this? I think it is idiotic.Music business of the last decades has been the largest property protection system of all time. Industry became synonymous with the word lawyer. You were directed to the copyright of each composition, because it relied a great deal of your CD sales.

Indie musicians by now, they can protect their music. The rules have changed dramatically. Cat Stevens must know it; wherefore he eagerly Satriani judgment.

I used to know a lawyer music on company Selverne, Mandelbaum and Mintz in New York. He trøde, he was the shit until he lost his job early years because the company is struggling to find work; This is a company that has represented Ludacris, Nelly and Cassie.The walls in their waiting room was festooned with awards and plaques, when I was there several years ago.But now this dude's unemployed. It is when shit like this goes down, I know that the traditional record industry is screwed.

The last, artist of indie music, in these times really needs is to lose sleep over the protection of intellectual property.I am not saying that you should let people rip your songs by word (which rarely happens anyway). I say times have changed, and you have little control over what happens to your intellectual property these days.

As a result, instead of being in a constant protectionist thinking when it comes to your music, you should focus most on the collection of it have called mindshare. It is the best way to protect yourself and compete.

Media futurist Seth Godin writes on his blog about the elements of a business model. They are:

1. What are the compelling reason exists for people to give you money? (or votes or donations)

2. How do you acquire what you are selling less than it costs to sell it?

3. What are the structural insulation keeps you from relentless commoditization and a price war?

4. How to discover if your organization and decide to become customers?

All four of these will always be relevant to any business regardless of era.Business is business.It is precisely the form each take that change with time; All these are also highly relevant for the business of music.

Number three is important because it is where the mindshare fits. and the question for you right now; If you want to copyright all of your intellectual property, it is fine, but all I will say is good luck with that.The labels have all been there before and failed.

The way you protect yourself now is not by copyrighting and suing hell out of people.It is by building a network that is difficult for another disturbing. Personal branding is an important aspect of all this.We live in an age of personal branding; Also we live in an age where it is difficult to convince people with soulless sloganeering.People want the stories to be convinced.They want you to persuade them with your stories, not your audio pieces.

Music is no different. people want to feel you with them, just as you are a good friend, Not hiding behind a wall of legalese.

Thing is, when people are loyal to them, it is difficult for someone to come and take them from you; when you've made people loyal to you, have you caught mindshare. It is, how do you protect yourself against the competition. and it is powerful. Because in these times, marketing is largely about storytelling, there are many ways to capture mindshare.

Suing people no longer works. It pisses just people.








Mika Schiller is a writer for Indie music website MADE, and he writes about how the music industry's going, and how it relates to independent music artist. He gives irreverent career and personal development advice for Indie music artist. For several large in writing and irresistible advice, together with a free report on effective MySpace music marketing, visit http://www.letsgetmade.com


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